Ongoing transformation of the energy industry, changes in climate plus societal trends have put energy front and centre in global thinking.

The jobs-to-be-done framework is a helpful way to look at customer motivations in business settings. It helps uncover consumer attitudes and behaviour by framing purchasing decisions as a choice to “hire” a product or service to do a job.

This is week two of our 12-week Sustainability Launchpad with UCD Engineering and the Energy Institute. This week our focus is on creating the value propositions which need to have environmental, commercial and social sustainability impacts.

UpThink is delighted to be working again with UCD Engineering and the Energy Institute on our fourth Launchpad.

Collaborative leaders take a more open approach in society – and in the workplace. Team building, power sharing and participation are replacing the traditional forms of corporate hierarchy. The world is changing and the workplace is changing with it. The future for successful innovation requires ...

“All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved.” — SUN TZU Understanding your business strategy is essential to building and creating a valuable business model. There are many different levels to compete at strategy and ...

“It’s amazing the insights you learn when you talk to, listen and observe customers” — MARY CRONIN Most products fail from a lack of customers and NOT from Product Development. Customer Development is a four-step framework developed by serial entrepreneur and business school professor Steve Blank. ...