





ON DEMAND WEBINAR SERIES
Pathways to the Circular Economy
The purpose of our webinar series was to create awareness of the circular economy. We discussed opportunities, challenges and the benefits of circularity. The series topics are as follows and there are videos and slides for each:-
1. What is the Circular Economy?
What is the case for the circular economy? Discover the opportunities, challenges and gaps.
- Peter Corcoran – MBio
- Dr. Geraldine Brennan – Irish Manufacturing Research (IMR)
- Patrick Barrett – Dept. Agriculture, Food and Marine (DAFM)
2. The Future of Food and Bio-Based Systems
The world population is to exceed 9.8bn by 2050. Food production needs to increase by 70% and net emissions reduced to zero. What are the circular opportunities for growth in your business?
3. Financing the Circular Transition
The funding landscape and options. How is the transition financed? What are the funding options available to you?
- Dr. Geraldine Brennan – Irish Manufacturing Research (IMR)
- Tom Nolan – Whey2Life
- Filippo Giancarlo Martinelli – Irish Bioeconomy Foundation (IBF)
- Dermot Hanley – Roundtable Partners
4. Re-thinking Packaging in the Circular Economy
What is the future of packaging of our goods and food? Plastics has a role to play. Is it using plastic differently? There’s no single answer but we’ll discuss the options and opportunities.
- Sinead Murphy – Waste and Resources Action Programme (WRAP)
- Russell Walshe, Garrett Walshe – VivaGreen
- Romain Couture – Irish Manufacturing Research (IMR)
Watch Webinars
Webinar Hosts

Mary Cronin
Founder, UpThink Innovation Agency
Mary is an advocate of circularity and the development of circular and bio-based economies. She works with SMEs, and large organisations to create strategies to develop circular and bio based business models to generate growth. As a technologist she combines her expertise with innovation and design to create scaling opportunities, enabling companies to transition to a low carbon future.

Dr. Cera Slevin
Founder, Climate Matters
Cera is passionate about climate risk and the development of the green economy. She shares her expertise with other companies, to help them assess climate risk, understand their responsibilities and explore the opportunities of a new green economy.

Dr. Joanne Rourke
Resource Efficiency Officier, Eastern-Midlands Waste Plan Management Office
Joanne is an Environmental Scientist working in the Eastern-Midlands Waste Plan Management Office since 2016. Joanne’s domain expertise includes environmental communication, policy and research, particularly in the area of waste management. Joanne promotes interdisciplinary collaboration to enact behavioural change and tackle environmental issues.